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Table 1 Demographic characteristics of the sample

From: “Love me, parents!”: impact evaluation of a national social and behavioral change communication campaign on maternal health outcomes in Tanzania

   No Exposure n (%) Any source exposure n (%)
Age 18-24 555 (46.5%) 254 (49.8%)
  25-34 459 (38.5%) 196 (38.4%)
  35-44 171 (14.3%) 58 (11.4%)
  45+ 8 (0.01%) 2 (0.003%)
Employment Farmer 796 (66.5%) 275 (53.8%)
  Housewife 260 (21.7%) 102 (20.0%)
  Other 134 (11.2%) 129 (25.2%)
  Unemployed 7 (0.01%) 5 (0.01%)
Number of household possessions 1-2 418 (34.9%) 76 (14.9%)
  3-4 514 (42.9%) 229 (44.8%)
  5-6 230 (19.2%) 151 (29.5%)
  7-10 35 (3.0%) 55 (10.8%)
Residence Urban 134 (11.2%) 91 (17.8%)
  Peri-Urban 234 (19.5%) 123 (24.1%)
  Rural 829 (69.2%) 297 (58.1%)
Education None 309 (25.8%) 68 (13.3%)
  Primary 791 (66.1%) 324 (63.4%)
  Secondary 92 (7.7%) 111 (21.7%)
  Post-secondary 5 (0.04%) 8 (0.2%)